This module provided me with an understanding of the role of creativity in the development of innovative products and services for the creative media sector. The module approached creativity as a reflective process of exploration and conceptualization and applied a range of perspectives of creativity in which it is understood to lead to innovation, thus linking creativity as a key driver of learning and related to aspects of entrepreneurship and enterprise.
The aims of this module were to examine the need and value of creative thinking as a basis for innovation in the Creative Media sector. To introduce a range of processes and methodologies for creative thinking and enable me to identify creative thinking strategies appropriate to my own strengths and weaknesses. To use creative, innovative, and entrepreneurial tools to generate, evaluate and build new ideas.
